How To Customize Coffee With Natural Syrups: A Guide To Motif’s Low-Sugar Flavors

The Rise of Flavored Coffee Syrups

Coffee fuels mornings for millions of people, helping them start the day energized and ready to take on whatever comes next. In fact, 66% of American adults drink coffee daily, a higher rate than tea, juice, soda, or even bottled water. And while local cafés and national chains remain beloved, more people are choosing to make their perfect cup at home — 70% of coffee drinkers brew at home every day, according to Deloitte.

Why Do Coffee Drinkers Use Syrup?

Most coffee drinkers don’t prefer black coffee. Because coffee is such a personal ritual, customization has become the norm: 81% of U.S. coffee drinkers customize their beverages, according to the National Coffee Association. Milk, creamers, sugar, alternative milks, and flavored syrups have all become part of the home-barista toolkit.

Among these options, flavored coffee syrups stand out for delivering sweetness and flavor with just a pump or spoonful.

What Is Flavored Coffee Syrup?

Flavored coffee syrup is typically made by blending a simple syrup (water and sugar) with added flavors — natural or artificial — to enhance coffee or tea drinks. You’ve likely seen these tall bottles with pumps in cafés or grocery store aisles. Classic flavors like vanilla, caramel, hazelnut, chocolate, and peppermint dominate menus, especially around the holidays.

Because syrups are already liquid, they blend seamlessly into hot or iced drinks — making them easier to mix than granulated sugar. And as coffee drinkers become more experimental, flavored syrups have surged in popularity. According to Keurig Dr Pepper, 44% of Gen Z and Millennials use flavored syrups or drops to customize their drinks.

Why Motif Syrups?

While there are many syrup brands on the market, not all are created equal. Many traditional syrups rely on artificial flavors, artificial colors, and excessive sugar. Motif was created to offer a natural, clean-label alternative — one that elevates your morning ritual without compromising wellness.

Motif natural flavored syrups are intentionally crafted to be:

• 70% lower in sugar than leading syrups

• Free of artificial colors and flavors

• Sweetened with agave and other natural ingredients

Each syrup is inspired by founder & CEO Michael Zabar’s background, bringing craftsmanship and nostalgia together in every bottle.

Motif’s Four Signature Flavors

• Vanilla: Smooth, balanced, and impossible not to love. Vanilla is a go-to for a reason, and Motif perfected the classic — instantly familiar yet crafted to elevate any coffee without overpowering it.

• Cinnamon Babka: Zabar's cinnamon babkas were founder Michael Zabar’s childhood favorite. This syrup was crafted to capture that same swirly, gooey goodness in a bottle; pure joy, no fork required.

• Pistachio: A chic and nutty nod to founder Michael Zabar's Sicilian roots — our earthy, natural pistachio syrup brings a taste of the Italian countryside straight to your morning ritual.

• Chocolate: Rich, velvety chocolate syrup with just the right amount of decadence. Motif’s take on a classic and an easy way to turn any cup into a sweet little everyday treat.

Motif's launch flavors: Cinnamon Babka, Vanilla, Pistachio, and Chocolate

Motif syrups make it effortless to create café-quality drinks at home. Your morning ritual deserves ingredients that match the quality of your coffee. Motif helps you transform your daily cup into something extraordinary.